Privacy Policy

1. Controller

1.1 The controller is DENNIS M AB, whose head office is located at Box 48, 711 21 Lindesberg - Sweden (hereinafter « DM »). DM – and its service providers acting on its behalf – determines the purposes, the technical and juridical means of the data processing and commits to take all necessary measures to insure that the processing is compliant with the provisions of Data Protection Act of January 6, 1978 modified by the law of August 6, 2004 (hereinafter “the Law”) and the regulation (EU) 2016/679 of April 26, 2016, general regulation on data protection (hereinafter “GDPR”).

1.2. DM is free to choose any natural or legal person to process the User’s personal data at its request and on its behalf (hereinafter « the processor »). DM commits to select processors providing sufficient guarantees regarding technical and organizational security measures of the personal data processing.

2. Personal data processing

2.1. The use of the Website, the access to specific pages and / or all information or services requested by the website User may lead to the communication of personal data. The processing of those data by DM, as controller, and/or by the processors acting on DM behalf, shall be compliant to the Law and the GDPR Regulation.

2.2. The purpose of this Privacy Policy is to inform the User, before accessing specific pages of the Website and communicating its personal data, about the way DM processes its data. The User shall be aware of this Privacy Policy before providing personal data by filing the forms provided in that respect in the different pages of the Website

2.3 The personal data will be processed mainly in an automated manner, with procedures linked to the purposes described in point 3.

DM cares that User’s personal data are processed safely and in confidentiality and takes all necessary measures to avoid loss, bad use, deterioration or deletion of the personal data

2.4. DM also collects User’s specific personal data in order to recognize him/her and offer him/her an optimal and personalized use experience. This collection also aims to correct potential mistakes in the Website. The collected data concern the User’s connection (IP address, geographical zone, day and hour of connection, pages seen and / or used, etc) as well as the equipment from where the connection occurred.

3. Purposes of personal data processing

The User’s personal data are processed in order to process and deliver his/her orders.

The order process on the Website requires the creation of a Customer account in which his/her information is stored and protected by a password chosen by the Customer.

Subject to validation by an “opt-in” of the Customer, personal information (personal data, e-mail address, gender, etc.…) can also be used by DM and/or its partners for marketing purposes like the sending of newsletters or requests.

4. Personal data likely to be processed

The information given by the User while filing the forms or creating his/her account are collected and processed. This information include the User’s name, gender, size, address, email and phone number.

5. Consent

The User can withdraw his/her consent at any time.The withdrawal of his/her consent does not question the legality of the process already done, based on the consent given before the withdrawal. This right can be exercised by e-mail to the address [email protected] or by letter to the following address: DENNIS M AB – Box 48 – 711 21 Lindesberg, Sweden.

6. Duration of personal data’s storage

In compliance with the Law and GDPR Regulation, DM only stores User’s personal data during a timeframe reasonably necessary to achieve the purposes for which it is collected.

7. Communication of User’s personal data for internal purposes

7.1. The personal data can be provided to DM’ employees and staff who, acting under DM’ direct authority, are considered controller or processor and receive appropriate operational instructions. The personal data can be disclosed to the controller’s employees or staff, appointed by DM, provided that the data are collected according to the pursued purposes.

7.2. DM ensures that the processors, employees or staff guarantee the same level of protection than itself and ensures that these processors, employees or staff process the personal data only for the pursued purposes, with the required discretion and security.

7.3. The personal data directly communicated by the Users through the online forms can be disclosed and collected by external providers acting on DM’ behalf.

7.4 The data are not subject to a transfer to a third country outside the European Union.

8. The User’s rights

8.1. DM guarantees fair and lawful processing of User’s personal data.

8.2. DM guarantees the User a right to access his/her personal data.

According to article 15 of GDPR, the User shall have the right to obtain from DM the following non exhaustive) information: :

1. the purposes of the processing ;

2. the categories of personal data concerned ;

3. the recipients or categories of recipient to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations;

4. where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period ;

5. the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject.

8.3. DM guarantees the User a right to access his/her personal data.

According to article 16 of GDPR, the incorrect or inaccurate data can be rectified or deleted at any time. First, the User shall proceed by himself to the necessary modifications from its user account, then the User shall ask DM to proceed to the modifications if necessary. 

The User shall have a right to obtain the deletion of his/her personal data in the cases listed in article 17 of GDPR. 

8.4. DM guarantees the right to restriction of processing

The User shall have the right to obtain restriction of processing where one of the cases described in article 18 of GDPR applies.

8.5. DM guarantees the right to data portability

According to article 20 of GDPR, the User shall have the right to receive from DM the personal data concerning him or her, in a structured, commonly used and machine-readable format.

The User shall also have a right to transmit those data to another controller without hindrance from DM, in the cases described in GDPR.

8.6. DM guarantees the right to object to the processing

The User shall have the right to object, on compelling and legitimate grounds relating to his or her particular situation, at any time to processing of personal data concerning him or her. In such a case, DM will not process the personal data, unless there are compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defense of legal claims.

8.7. DM guarantees the right to lodge a complaint

The User shall have the right to lodge a complaint regarding the processing of his/her personal data by DM with the CNIL, supervisory authority competent in the French territory.

8.8. The User can exercise the rights listed above, at any time, by e-mail to the address [email protected] or by letter to the following address: DENNIS M AB – Box 48 - 71121 Lindesberg – Sweden.

9. Processor’s limitation of liability

The website may contain hyperlinks to websites controlled and exploited by third parties not linked to DM. In such a case, DM cannot be held responsible for the content of these websites, or for these third parties practice as regards to personal data protection.

DM cannot be held responsible for the loss, the data corruption or the identity theft, which may be caused particularly but not only by the presence of virus or by cyber-attacks.

10. User’s data modification process

The User can, at any time, modify the disclosed personal data by e-mail to the address [email protected] or by letter to the following address: DENNIS M AB – Box 48 - 71121 Lindesberg – Sweden.

11. Cookies

Cookies are used on the site, in order to improve your experience of the site. The cookie identifies your computer and allows the site to remember your personal settings. Cookies are also used for statistical purposes.

You can set your browser to notify you when a cookie is to be activated. This enables you to reject usage of this cookie or to tell your browser to erase the cookie at the end of your visit. The web shop cannot be used if cookies are disallowed.

A user-ID will be assigned to log in users, which allows for anonymized website tracking across multiple devices (table, desktop, mobile, etc.). No personally identifiable data is collected or connected to the user-ID and you can opt out by contacting : [email protected].

12. Privacy policy’s modification

DM reserves the right to modify this Privacy policy for compliance with privacy laws and regulations or in order to adapt it to its practice. Therefore, the User is encouraged to consult it regularly to be aware of potential modifications and adaptations.

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

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Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

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Functional Cookies

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

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Targeting Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

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